University College Dublin

Smurfit Business School
University College Dublin Smurfit Business School
Program Strengths

Smurfit Business School is Ireland’s leading business school and research center, and part of University College Dublin (UCD), which was founded in 1854.

At Smurfit Business School, students enjoy the unique benefits of Ireland’s largest university yet the intimacy of a dedicated and well-situated and equipped campus, and the expertise of 50 years’ experience delivering an EMBA qualification.

Smurfit holds triple accreditation from AACSB International, EQUIS, and AMBA, the only business school in Ireland and one of an elite group worldwide to earn such accreditation. 

Typically the program’s students come from a wide variety of backgrounds, representing different industries, expertise, and cultures, ensuring cross-functional, cross-sector, and cross-cultural learning and leading to active class interaction.

The school offers a strong and highly reputable academic program, which is supported by and integrated with a Leadership Development Program that runs in parallel with it.  UCD Smurfit also has its own dedicated Careers Office on campus with highly accomplished careers managers and advisors who deliver a full suite of services and support to the EMBA participants.

Curriculum Highlights

The Smurfit EMBA aims to deliver the next generation of global minds and business leaders who can make a meaningful contribution to the businesses and societies in which they live and work.  The core modules establish a solid framework to apply real-world experience.  The required optional modules then allow participants to delve deeper into particular areas and provide a basis for future specialization, including marketing and sales, entrepreneurship, consultancy, and negotiation strategies.  The popular optional module, Doing Business in Emerging Markets, provides the opportunity to visit an emerging market and see the issues firsthand.  In past years, students visited China and South America, and the program just added Africa as a location. In addition to this tour, students may participate in modules as part of the Global Network of Advanced Management.

Students also take a Leadership Development Program, in conjunction with the academic curriculum. In addition, the Smurfit Careers Office provides extensive career skills and management support to EMBA students, including an EMBA Career boot camp and workshops, one-on-one sessions, recruitment events, and listings. EMBAs highly value this service, both students who are seeking a change and those who want to move up in their current organization.

The program culminates in a capstone project, which allows EMBAs to apply their new knowledge and skills from the program to a real-life project in an organization.

Leadership Development

The Leadership Development Program empowers participants to focus on the necessary skills to communicate effectively, understand themselves, and lead others. The objectives include:

  • Building awareness of self, team, leadership qualities
  • Providing tools to continue personal and professional development
  • Fostering an appreciation for lifelong learning

At the individual level, through a series of workshops, one-on-one coaching sessions, and self-reflection assignments, students gain insight into how they interact, approach situations, and communicate with others.

At team level, each semester students will be placed in diverse teams that focus on understanding the emotional and social intelligence of others and improving relationship management skills.

The program also helps students translate their newly acquired individual and team leadership skills to become top-notch leaders at the organizational level.