ESPAE Graduate School of Management recently developed an intensive, three-day boot camp that helps students apply lean start-up methods to generate business ideas.
During the boot camp, students learn how to validate a business idea using the lean start-up method. Entrepreneurship professors lead sessions with the support of selected school alumni who play the role of mentors for each team.
On day one, students propose their ideas, and the best ones are chosen during the pitch round. Owners of the best ideas pick their team members. Through the sessions, participants apply lean start-up methods and learn how to use the Javelin Experiment Board and other up-to-date techniques.
Another important part of the training involves “going to the real world,” asking potential consumers their thoughts and acceptance of the proposed product or service. Gathering consumer feedback comes at an early stage and offers students the opportunity for real, practical, and productive feedback on their business ideas. It also helps them think about the optimal approaches in building interdisciplinary teams.
On the last day of the event, teams meet the judges, experienced professionals and alumni, and present their ideas for evaluation and further feedback. They must answer the question: “Should this product or service be built or offered?”
“Together we have designed a truly joint program for executives with cross-border responsibilities, be they East/West, North/South, or both,” says Franz Heukamp, IESE’s associate dean for MBA Programs. “Our aim is to provide these executives with an exceptional MBA learning experience that is highly accessible for them.”
The program offers a global experience for senior leaders. “The World Executive MBA is a high-intensity, truly international program that brings together senior business executives for an entirely new learning experience,” says Professor Nikos Tsikriktsis, associate dean for the CEIBS GEMBA Programs. “It blends the in-class learning experience with online learning and with courses on four continents. Our participants, who may join us from anywhere in the world, will benefit from strengthening their global networks.”
The new World Executive MBA marks another step in CEIBS’ and IESE’s partnership of 20 years, adding to the list of programs that the two business schools already offer jointly: the Global CEO Program, the CEO for China Program, and the joint Ph.D. This track record of delivering programs together helps ensure a more cohesive experience for participants.
Both CEIBS’ (Beijing, Ghana, Shanghai, and Shenzhen) and IESE´s (Barcelona, Madrid, Munich, New York, and São Paulo) established global presence means the two can accordingly offer in-depth insight from the different regions in the world. Less...